Building brand equity with environmental communication: an empirical investigation in France

Author: Benoit-Moreau Florence   Parguel Béatrice  

Publisher: Emerald Group Publishing Ltd

ISSN: 1450-2194

Source: EuroMed Journal of Business, Vol.6, Iss.1, 2011-05, pp. : 100-116

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract