Exploring the drivers of new product success for businesses in Asia: a meta-analysis

By Huang Stephen Chi-Tsun  

Asia Pacific Business Review, Vol. 19, Iss. 3, 2013-07 ,pp. : 303-319

Routledge Ltd

Access to resources Recommend Favorite

Effects of Organizational Learning and Information-Processing Behaviors on New Product Success

By Lynn G.   Simpson J.   Souder W.  

Marketing Letters, Vol. 8, Iss. 1, 1997-01 ,pp. : 33-39

Springer Publishing Company

Access to resources Recommend Favorite

The effectiveness of market information in enhancing new product success rates

By Hart Susan   Tzokas Nikolaos   Saren Michael  

European Journal of Innovation Management, Vol. 2, Iss. 1, 1999-01 ,pp. : 20-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Chinese children as consumers: an analysis of their new product information sources

By McNeal James U   Ji Mindy F  

Journal of Consumer Marketing, Vol. 16, Iss. 4, 1999-04 ,pp. : 345-365

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Project NewProd: Factors in New Product Success

By Cooper Robert G.  

European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. : 277-292

Emerald Group Publishing Ltd

Access to resources Recommend Favorite