Hollywood wives revisited: a study of customer involvement in the XC90 project at Volvo Cars

ISSN： 1460-1060

Source： European Journal of Innovation Management, Vol.7, Iss.2, 2004-06, pp. : 141-149

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Evaluation of Supplier Performance: A Case Study of Volvo Cars and its Module Suppliers

By Fredriksson P. Araujo L.

Journal of Customer Behaviour, Vol. 2, Iss. 3, 2003-12 ,pp. : 365-384

Westburn Publishers Ltd

Access to resources Recommend Favorite

Vehicles for attention creation: the case of a concept car at Volvo Cars

By Backman Maria Börjesson Sofia

European Journal of Innovation Management, Vol. 9, Iss. 2, 2006-04 ,pp. : 149-160

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Look at our car: Why Volvo mixed cars and girls

Strategic Direction, Vol. 23, Iss. 2, 2007-01 ,pp. : 9-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer involvement in the selection of service specifications

By Swan John E Bowers Michael R Grover Rajan

Journal of Services Marketing, Vol. 16, Iss. 1, 2002-03 ,pp. : 88-103

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer value-chain involvement for co-creating customer delight

By Mascarenhas Oswald A Kesavan Ram Bernacchi Michael

Journal of Consumer Marketing, Vol. 21, Iss. 7, 2004-07 ,pp. : 486-496

Emerald Group Publishing Ltd

Access to resources Recommend Favorite