A new advertising effectiveness model for corporate advertising web sites: A relationship marketing approach

Author： Patsioura Fotini   Vlachopoulou Maro   Manthou Vicky  

Publisher： Emerald Group Publishing Ltd

ISSN： 1463-5771

Source： Benchmarking: An International Journal, Vol.16, Iss.3, 2009-05, pp. : 372-386

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