Measuring advertising effectiveness

ISSN： 0025-1747

Source： Management Decision, Vol.2, Iss.1, 1968-12, pp. : 20-23

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

MEASURING THE EFFECTIVENESS OF R&D

By Schwartz Lawrence Miller Roger Plummer Daniel Fusfeld Alan R.

Research-Technology Management, Vol. 54, Iss. 5, 2011-09 ,pp. : 29-36

Industrial Research Institute, Inc

Access to resources Recommend Favorite

Measuring communication impact for university advertising materials

By Gatfield Terry Barker Michelle Graham Peter

Corporate Communications: An International Journal, Vol. 4, Iss. 2, 1999-02 ,pp. : 73-79

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring effectiveness and suitability of a quality system

By Chaudhuri A. K. Acharya U. H.

Total Quality Management, Vol. 11, Iss. 2, 2000-03 ,pp. : 149-153

Routledge Ltd

Access to resources Recommend Favorite

Brand excellence: measuring the impact of advertising and brand personality on buying decisions

By Rajagopal

Measuring Business Excellence, Vol. 10, Iss. 3, 2006-07 ,pp. : 56-65

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A new advertising effectiveness model for corporate advertising web sites: A relationship marketing approach

By Patsioura Fotini Vlachopoulou Maro Manthou Vicky

Benchmarking: An International Journal, Vol. 16, Iss. 3, 2009-05 ,pp. : 372-386

Emerald Group Publishing Ltd

Access to resources Recommend Favorite