Architectonics of McDonald's cohabitation with Wal-Mart: An exploratory study of ethnocentricity

Author: Boje David   Enríquez Esther   González M. Teresa   Macías Eduardo  

Publisher: Emerald Group Publishing Ltd

ISSN: 1742-2043

Source: Journal of Assistive Technologies, Vol.1, Iss.4, 2005-12, pp. : 241-262

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Abstract