Loyalty cards and customer behaviour: Has the loyalty card had its day in European retailing?

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.21, Iss.7, 2005-07, pp. : 18-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics

By Magi A.W.

Journal of Retailing, Vol. 79, Iss. 2, 2003-01 ,pp. : 97-106

Elsevier

Access to resources Recommend Favorite

Loyalty saturation in retailing: exploring the end of retail loyalty cards?

By Wright Claire Sparks Leigh

International Journal of Retail & Distribution Management, Vol. 27, Iss. 10, 1999-10 ,pp. : 429-440

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer loyalty and customer loyalty programs

By Uncles Mark D Dowling Grahame R Hammond Kathy

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building customer loyalty in online retailing: The role of relationship quality

By Rafiq Mohammed

Journal of Marketing Management, Vol. 29, Iss. 3-4, 2013-02 ,pp. : 494-517

Routledge Ltd

Access to resources Recommend Favorite

Building customer loyalty in retailing: not all levers are created equal

By Bellini Silvia Cardinali Maria Grazia Ziliani Cristina

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 5, 2011-12 ,pp. : 461-481

Routledge Ltd

Access to resources Recommend Favorite