Brand loyalty always on a knife edge: Indifference is a feature of consumer attitudes

Author:  

Publisher: Emerald Group Publishing Ltd

ISSN: 0258-0543

Source: Strategic Direction, Vol.27, Iss.7, 2011-05, pp. : 5-8

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract