When co-creating value with a customer goes wrong

ISSN： 1087-8572

Source： Strategy and Leadership, Vol.32, Iss.3, 2004-03, pp. : 14-15

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Co-creating customer-focused solutions within business networks: a service perspective

By Hakanen Taru Jaakkola Elina

Journal of Service Management, Vol. 23, Iss. 4, 2012-08 ,pp. : 593-611

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-creating logistics value: a service-dominant logic perspective

By Yazdanparast Atefeh Manuj Ila Swartz Stephen M.

The International Journal of Logistics Management, Vol. 21, Iss. 3, 2010-08 ,pp. : 375-403

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The practice of co-creating unique value with customers: an interview with C.K. Prahalad

By Leavy Brian Moitra Deependra

Strategy and Leadership, Vol. 34, Iss. 2, 2006-03 ,pp. : 4-9

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-creating value through customers' experiences: the Nike case

By Ramaswamy Venkat

Strategy and Leadership, Vol. 36, Iss. 5, 2008-09 ,pp. : 9-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Creating dynamic capabilities to increase customer value

By Landroguez Silvia Martelo Castro Carmen Barroso Cepeda-Carrión Gabriel

Management Decision, Vol. 49, Iss. 7, 2011-08 ,pp. : 1141-1159

Emerald Group Publishing Ltd

Access to resources Recommend Favorite