Dependency on smartphone and the impact on purchase behaviour

Author: Ting Ding Hooi   Lim Suet Fong   Patanmacia Tanusina Siuly   Low Ca Gie   Ker Gay Chuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.12, Iss.3, 2011-08, pp. : 193-203

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Abstract