Segmenting young adults through their consumption styles: a cross-cultural study

Author： Akturan Ulun   Tezcan Nuray   Vignolles Alexandra  

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.12, Iss.4, 2011-11, pp. : 348-360

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