Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Author： Gupta Nitin  

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.12, Iss.4, 2011-11, pp. : 361-369

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