Challenging the use of generational segmentation through understanding self-identity

Author： Gardiner Sarah   Grace Debra   King Ceridwyn  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.31, Iss.6, 2013-09, pp. : 639-653

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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