Antecedents and consequents of brand managers' role

Author： Poulis Athanasios   Panigyrakis George   Panopoulos Anastasios Panos  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.31, Iss.6, 2013-09, pp. : 654-673

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