Author: Hung Kuang-peng Chen Annie Huiling Peng Norman Hackley Chris Tiwsakul Rungpaka Amy Chou Chun-lun
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.20, Iss.6, 2011-09, pp. : 457-467
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Abstract