Antecedents of luxury brand purchase intention

Author: Hung Kuang-peng   Chen Annie Huiling   Peng Norman   Hackley Chris   Tiwsakul Rungpaka Amy   Chou Chun-lun  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.20, Iss.6, 2011-09, pp. : 457-467

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Abstract