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Author: Asaad Yousra Melewar T.C. Cohen Geraldine Balmer John M.T.
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.31, Iss.7, 2013-10, pp. : 838-856
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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