The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study

Author： Dong Xiaodan   Hinsch Christian Andrew   Zou Shaoming   Fu Huifen  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.30, Iss.6, 2013-10, pp. : 591-616

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