Hedonic or utilitarian premiums: does it matter?

Author: Palazon Mariola   Delgado-Ballester Elena  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.8, 2013-07, pp. : 1256-1275

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract