Utilitarian and hedonic promotional appeals of 99-ending prices

Author： Gaston-BretonCharlotteDepartment of Marketing and Communication   ESCP Europe Madrid Campus   Madrid   Spain   DuqueLola C.Department of Business Administration   University Carlos III   Madrid   Spain  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|1-2|212-237

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 212-237

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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