Sales activity systematization and performance: differences between product and service firms

Author: Parvinen Petri   Aspara Jaakko   Kajalo Sami   Hietanen Joel  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.28, Iss.6, 2013-07, pp. : 494-505

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Abstract