Towards a model of conscientious corporate brands: a Canadian study

Author: Hutchinson David B.   Singh Jang   Svensson Göran   Mysen Tore  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.28, Iss.8, 2013-10, pp. : 687-695

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