Managing Successful Brands: An Empirical Study which Compares the Corporate Cultures of Companies Managing the World's Top 100 Brands with Those Managing Outsider Brands.

Author： Hankinson Philippa   Hankinson Graham  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.15, Iss.1-3, 1999-04, pp. : 135-155

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An empirical study which compares the organisational structures of companies managing the World's Top 100 brands with those managing Outsider brands

By Hankinson Philippa  

Journal of Product and Brand Management, Vol. 8, Iss. 5, 1999-05 ,pp. : 402-415

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Managing Brands in Asia – New Directions

By  

Asia Pacific Business Review, Vol. 17, Iss. 3, 2011-07 ,pp. : 393-395

Routledge Ltd

Access to resources Recommend Favorite

Managing destination brands: establishing a theoretical foundation

By Hankinson Graham  

Journal of Marketing Management, Vol. 25, Iss. 1-2, 2009-02 ,pp. : 97-115

Routledge Ltd

Access to resources Recommend Favorite

Strong brands and corporate brands

By Kay Mark J.  

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 742-760

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Managing and modelling the combination of resources and global brands in international sporting events

By Maltese Lionel   Veran Lucien  

International Journal of Business and Globalisation, Vol. 11, Iss. 1, 2013-07 ,pp. : 19-44

Inderscience Publishers

Access to resources Recommend Favorite