![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Liu Xia Burns Alvin C. Hou Yingjian
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.41, Iss.11-12, 2013-10, pp. : 885-900
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
In-store trade promotions - profit or loss?
Journal of Consumer Marketing, Vol. 13, Iss. 2, 1996-04 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Sales effects of in-store radio advertising
By Areni Charles S. Miller Rohan
Journal of Marketing Communications, Vol. 18, Iss. 4, 2012-09 ,pp. :