Brand social power in luxury retail: Manifestations of brand dominance over clients in the store

Author： Cervellon Marie-Cécile   Coudriet Rachael  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.41, Iss.11-12, 2013-10, pp. : 869-884

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