Antecedent of purchase intention: online seller reputation, product category and surcharge

Author: Pan Ming-Chuan   Kuo Chih-Ying   Pan Ching-Ti   Tu Wei  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.23, Iss.4, 2013-08, pp. : 507-522

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract