International Journal of Internet Marketing and Advertising

Publisher： Inderscience Publishers

Founded in： 2003

Total resources： 25

E-ISSN： 1741-8100

ISSN： 1477-5212

Subject： TP3 Computers

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International Journal of Internet Marketing and Advertising

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Web marketing strategies of food producers in Italy: a competitive analysis

By Annunziata Azzurra,Vecchio Riccardo in (2013)

International Journal of Internet Marketing and Advertising , Vol. 8, Iss. 1, 2013-09 , pp. 1-18

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A comparison of the social media consumer and the non-social media consumer

By Reisenwitz Timothy H. in (2013)

International Journal of Internet Marketing and Advertising , Vol. 8, Iss. 1, 2013-09 , pp. 19-31

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Factors influencing perceptions toward social networking websites in China

By Gong Wen in (2013)

International Journal of Internet Marketing and Advertising , Vol. 8, Iss. 1, 2013-09 , pp. 54-68

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Combining multiple influence strategies to increase consumer compliance

By Kaptein Maurits,Duplinsky Steven in (2013)

International Journal of Internet Marketing and Advertising , Vol. 8, Iss. 1, 2013-09 , pp. 32-53

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Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates

By Kamal Sara in (2012)

International Journal of Internet Marketing and Advertising , Vol. 7, Iss. 3, 2012-06 , pp. 237-259

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Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility

By Kim Sojung in (2012)

International Journal of Internet Marketing and Advertising , Vol. 7, Iss. 3, 2012-06 , pp. 217-236

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A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective

By Wang Xuehua in (2012)

International Journal of Internet Marketing and Advertising , Vol. 7, Iss. 3, 2012-06 , pp. 260-277

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A branding model for web search engines

By Zhang Lu in (2012)

International Journal of Internet Marketing and Advertising , Vol. 7, Iss. 3, 2012-06 , pp. 195-216

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A RIDIT approach to evaluate factors influencing online shopping behaviour

By Mahapatra Sabita in (2012)

International Journal of Internet Marketing and Advertising , Vol. 7, Iss. 1, 2012-01 , pp. 83-99

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The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising

By Kabadayi Sertan in (2012)

International Journal of Internet Marketing and Advertising , Vol. 7, Iss. 1, 2012-01 , pp. 31-50

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