Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Author: So Jing Theng   Parsons Andrew Grant   Yap Sheau-Fen  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.17, Iss.4, 2013-09, pp. : 403-423

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Abstract