Author: Hennigs Nadine Wiedmann Klaus-Peter Behrens Stefan Klarmann Christiane Carduck Juliane
Publisher: Emerald Group Publishing Ltd
ISSN: 1361-2026
Source: Journal of Fashion Marketing and Management, Vol.17, Iss.4, 2013-09, pp. : 390-402
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Factors Influencing Successful Brand Extensions
By Hem Leif E. De Chernatony Leslie Iversen Nina M.
Journal of Marketing Management, Vol. 19, Iss. 7-8, 2003-08 ,pp. :