How FIEs may sustain competitive advantage in China: Adapting marketing strategy by the use of Guanxi

Author： Yuan Xina   Kim SangYong   Dai Wanwen   Arnulf Jan Ketil  

Publisher： Emerald Group Publishing Ltd

ISSN： 1746-5265

Source： Baltic Journal of Management, Vol.9, Iss.1, 2013-12, pp. : 22-46

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