A Dynamic Model of Customer Loyalty to Sustain Competitive Advantage on the Web

Author: Verona G.   Prandelli E.  

Publisher: Elsevier

ISSN: 0263-2373

Source: European Management Journal, Vol.20, Iss.3, 2002-06, pp. : 299-309

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract