An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement

Author: Rollins Brent   Ramakrishnan Shravanan   Perri Matthew  

Publisher: Emerald Group Publishing Ltd

ISSN: 1750-6123

Source: International Journal of Pharmaceutical and Healthcare Marketing, Vol.7, Iss.3, 2013-08, pp. : 285-295

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Abstract