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Publisher: Emerald Group Publishing Ltd
Founded in: 2007
Total resources: 23
E-ISSN: 1750-6131
ISSN: 1750-6123
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Journal of Pharmaceutical and Healthcare Marketing
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CyberRx: Emerging social media marketing strategy for pharmaceuticals
By Rader Charles Scott,Subhan Zahed,Lanier Clinton D.,Brooksbank Roger,Yankah Sandra,Spears Kristin in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 2, 2014-05 , pp.![](/images/ico/ico5.png)
By Rollins Brent,Bhutada Nilesh in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 2, 2014-05 , pp.![](/images/ico/ico5.png)
Quality alone is not enough to be trustworthy: The mediating role of sincerity perception
By Perepelkin Jason,Zhang David Di in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 2, 2014-05 , pp.![](/images/ico/ico5.png)
Relationship between direct-to-consumer advertising and consumers' decision-making
By Sharabati Abdel-Aziz Ahmad,Khraim Hamzeh Salim,Khateeb Rami Atta in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 2, 2014-05 , pp.![](/images/ico/ico5.png)
Pioneering advantage in generic drug competition
By Yu Yu,Gupta Sachin in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 2, 2014-05 , pp.![](/images/ico/ico5.png)
Comparative effectiveness research and the rise of orphan indications
By Jeffers Sarah,Slomiany Mark,Bitar Rema,Kruse Sarah,Hassan Mahmud in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 2, 2014-05 , pp.![](/images/ico/ico5.png)
Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing
By Noor Nor Azila Mohd,Yap Sheau-Fen,Liew Kok-Hong,Rajah Edwin in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 1, 2014-04 , pp.![](/images/ico/ico5.png)
Relating patient satisfaction to nurses' job satisfaction, job security, and obedience OCBs
By Mahmoud Ali Bassam,Reisel William D. in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 1, 2014-04 , pp.![](/images/ico/ico5.png)
CSR-based model of clinical governance
By Tuan Luu Trong,Ngoc Luu Thi Bich in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 1, 2014-04 , pp.![](/images/ico/ico5.png)
Factors associated with physicians' prescribing behavior for treatment of influenza in the USA
By Patel-Dovlatabadi Payal in (2014)
International Journal of Pharmaceutical and Healthcare Marketing , Vol. 8, Iss. 1, 2014-04 , pp.