Author: Carter Chris McKinlay Alan
Publisher: Routledge Ltd
ISSN: 0007-6791
Source: Business History, Vol.55, Iss.7, 2013-10, pp. : 1228-1246
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Araujo L. Gadde L-E. Snehota I. Tunisini A.
Journal of Customer Behaviour, Vol. 2, Iss. 3, 2003-12 ,pp. :
Business History, Vol. 55, Iss. 7, 2013-10 ,pp. :
Cultural Brands/Branding Cultures
Journal of Marketing Management, Vol. 21, Iss. 5, 2005-06 ,pp. :