Exploring brand sabotage in retail banking

By Wallace Elaine   Chernatony Leslie de  

Journal of Product and Brand Management, Vol. 18, Iss. 3, 2009-05 ,pp. : 198-211

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Retail brand orientation, positional advantage and organisational performance

By Bridson Kerrie  

The International Review of Retail, Distribution and Consumer Research, Vol. 23, Iss. 3, 2013-07 ,pp. : 245-264

Routledge Ltd

Access to resources Recommend Favorite

Brand Orientation - A Strategy for Survival

By Urde Mats  

Journal of Consumer Marketing, Vol. 11, Iss. 3, 1994-03 ,pp. : 18-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"Living the brand": brand orientation in the business-to-business sector

By Baumgarth Carsten  

European Journal of Marketing, Vol. 44, Iss. 5, 2010-01 ,pp. : 653-671

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking

By Poolthong Yaowalak   Mandhachitara Rujirutana  

The International Journal of Bank Marketing, Vol. 27, Iss. 6, 2009-09 ,pp. : 408-427

Emerald Group Publishing Ltd

Access to resources Recommend Favorite