Thinking about relationship marketing: where are we now?

By Rao Sally   Perry Chad  

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 7, 2002-10 ,pp. : 598-614

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

By Huber J.  

Marketing Letters, Vol. 8, Iss. 3, 1997-07 ,pp. : 323-334

Springer Publishing Company

Access to resources Recommend Favorite

Development of customer value in a supply chain: managerial thinking about strategic marketing

By Rundh Bo  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 4, 2011-04 ,pp. : 260-272

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Change We Need: New Ways of Thinking About Social Issues

By Lefebvre R. Craig  

Social Marketing Quarterly, Vol. 15, Iss. 3, 2009-09 ,pp. : 142-144

Routledge Ltd

Access to resources Recommend Favorite

Escape from Equilibrium: Thinking Historically about Firm Responses to Competition

By Levenstein Margaret C.  

Enterprise and Society, Vol. 13, Iss. 4, 2012-12 ,pp. : 710-728

Oxford University Press

Access to resources Recommend Favorite