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Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol. 23, Iss. 1, 2013-01 ,pp. : 55-67

Emerald Group Publishing Ltd

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The Development of the Marketing Concept: Relation to the Doctrine of Consumer Sovereignty

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Management Decision, Vol. 15, Iss. 6, 1977-12 ,pp. : 515-530

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Online community: enhancing the relationship marketing concept through customer bonding

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Using optimisation and simulation technology to apply marketing-oriented concept for managing a supply chain

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International Journal of Services and Operations Management, Vol. 3, Iss. 1, 2006-11 ,pp. : 95-110

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