Pricing New Products:: the Application of a Multi-attribute Model

Author: Lawler-Wilson Clive  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.17, Iss.4, 1979-12, pp. : 304-316

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract