Author： Barron Michael Targett David
Publisher： Emerald Group Publishing Ltd
ISSN： 0025-1747
Source： Management Decision, Vol.26, Iss.1, 1988-12, pp. : 41-44
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Abstract
Michael Barron and David Targett argue in favour of forecasting playing a relevant part in decision making. They point out that forecasting possesses reliable techniques, it is only when the gap between the producers of forecasts and the users is too great that managerial scepticism intervenes. They suggest ways of overcoming this.
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