Author: Pitt Leyland F. Berthon Pierre R. Morris Michael H.
Publisher: Emerald Group Publishing Ltd
ISSN: 0025-1747
Source: Management Decision, Vol.35, Iss.5, 1997-06, pp. : 344-350
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
MARKETING COSTS: and their importance in pricing
Management Decision, Vol. 1, Iss. 2, 1967-12 ,pp. :