Content analysis and assessment of international codes of franchising associations

Author： Rondán-Cataluña Francisco Javier   Navarro-García Antonio   Gámez-González Juan   Rodríguez-Rad Carlos J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0025-1747

Source： Management Decision, Vol.50, Iss.4, 2012-04, pp. : 635-650

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