Author： Kitchen Philip J
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.12, Iss.2, 1994-02, pp. : 19-25
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Ethical Perspectives on the Postmodern Communications Leviathan
By Hackley C.E.
Journal of Business Ethics, Vol. 20, Iss. 1, 1999-05 ,pp. :
Access to resources
Recommend
Simply Marketing Communications
By Ashford Ruth
The Marketing Review, Vol. 10, Iss. 2, 2010-06 ,pp. :
Globally integrated marketing communications
By Grein Andreas F. Gould Stephen J.
Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. :
Journal of Marketing Communications
Journal of Marketing Communications, Vol. 15, Iss. 4, 2009-09 ,pp. :