Journal of Social Marketing

Publisher： Emerald Group Publishing Ltd

Founded in： 2011

Total resources： 7

E-ISSN： 2042-6771

ISSN： 2042-6763

Subject： F7 Trade Economy

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Journal of Social Marketing

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Electronic games: can they create value for the moderate drinking brand?

By Russell-Bennett Rebekah,Rundle-Thiele Sharyn,Russell-Bennett Rebekah in (2015)

Journal of Social Marketing , Vol. 5, Iss. 3, 2015-07 , pp. 258-278

Emerald Group Publishing Ltd

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Integrated marketing communications and social marketing

By Dahl Stephan,Eagle Lynne,Low David in (2015)

Journal of Social Marketing , Vol. 5, Iss. 3, 2015-07 , pp. 226-240

Emerald Group Publishing Ltd

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Changing the lifestyles of young adults

By Giles Emma Louise,Brennan Mary in (2015)

Journal of Social Marketing , Vol. 5, Iss. 3, 2015-07 , pp. 206-225

Emerald Group Publishing Ltd

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Is removing blood donation barriers a donation facilitator?

By Polonsky Michael,Polonsky Michael,Polonsky Michael in (2015)

Journal of Social Marketing , Vol. 5, Iss. 3, 2015-07 , pp. 190-205

Emerald Group Publishing Ltd

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The credibility of refutation in two-sided anti-drug messages

By Cornelis Erlinde,Cauberghe Verolien,De Pelsmacker Patrick in (2015)

Journal of Social Marketing , Vol. 5, Iss. 3, 2015-07 , pp. 241-257

Emerald Group Publishing Ltd

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Best practices in social marketing among Aboriginal people

By Madill Judith,Wallace Libbie,Goneau-Lessard Karine,MacDonald Robb Stuart,Dion Celine in (2014)

Journal of Social Marketing , Vol. 4, Iss. 2, 2014-07 , pp. 155-175

Emerald Group Publishing Ltd

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The taboo question: Condom retailing in Vietnam and social marketing implications

By Nguyen Dang Hong Hai,Parker Lukas,Brennan Linda,Clements Alice in (2014)

Journal of Social Marketing , Vol. 4, Iss. 2, 2014-07 , pp. 133-154

Emerald Group Publishing Ltd

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Identifying upstream factors using the community readiness model: The case of reducing alcohol use among college students

By Kelly Kathleen J.,Stanley Linda in (2014)

Journal of Social Marketing , Vol. 4, Iss. 2, 2014-07 , pp. 176-191

Emerald Group Publishing Ltd

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Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson's "All at Once" campaign

By Lynes Jennifer,Whitney Stephanie,Murray Dan in (2014)

Journal of Social Marketing , Vol. 4, Iss. 2, 2014-07 , pp. 111-132

Emerald Group Publishing Ltd

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Cultural capital and strategic social marketing orientations

By Kamin Tanja,Anker Thomas in (2014)

Journal of Social Marketing , Vol. 4, Iss. 2, 2014-07 , pp. 94-110

Emerald Group Publishing Ltd

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