Author： Mathews Brian P Redman Tom
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.12, Iss.9, 1994-09, pp. : 30-36
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Public policy marketing: marketing exchange in the public sector
By Buurma Hans
European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. :
Public policy marketing: marketing exchange in the public sector
By Buurma Hans
European Journal of Marketing, Vol. 35, Iss. 11, 2001-11 ,pp. :
Marketing and Public Sector Management
By Walsh Kieron
European Journal of Marketing, Vol. 28, Iss. 3, 1994-03 ,pp. :
The changing face of marketing: Succeeding in the digital world
Strategic Direction, Vol. 26, Iss. 4, 2010-01 ,pp. :