Author: Gilmore Audrey Carson David
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.14, Iss.6, 1996-11, pp. : 21-26
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Implementing "quality" in a services marketing context
Marketing Intelligence & Planning, Vol. 15, Iss. 4, 1997-04 ,pp. :