Exploring consumer confusion in the watch market

Author: Mitchell Vincent-Wayne   Papavassiliou Vassilios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.15, Iss.4, 1997-04, pp. : 164-172

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract