Measuring the effect of political advertising and the case of the 1995 Irish Divorce Referendum

Author： Harris Phil   Lock Andrew   O'Shaughnessy Nicholas  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.17, Iss.6, 1999-06, pp. : 272-280

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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