Journal of Historical Research in Marketing

Publisher： Emerald Group Publishing Ltd

Founded in： 2009

Total resources： 8

ISSN： 1755-750X

Subject： TP3 Computers

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Journal of Historical Research in Marketing

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Restoring Phronesis and practice: marketing's forgotten P's

By Kavanagh Donncha in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 331-350

Emerald Group Publishing Ltd

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Marketing challenges: a personal history

By Firat A. Fuat in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 414-429

Emerald Group Publishing Ltd

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Forgotten classics: E.T. Grether's (1966) Marketing and Public Policy

By Savitt Ronald in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 430-439

Emerald Group Publishing Ltd

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Paradigm debates and marketing theory, thought and practice: From the 1900s to the present day

By Tadajewski Mark in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 303-330

Emerald Group Publishing Ltd

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Forgotten classics: Marketing in the American Economy by Vaile, Grether and Cox (1952)

By Shapiro Stanley J. in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 440-448

Emerald Group Publishing Ltd

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Understanding marketing's philosophy debates: A retrospective on seven key publication events

By Hunt Shelby in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 351-378

Emerald Group Publishing Ltd

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The labors of the Odysseans and the legacy of the Odyssey

By Belk Russell in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 379-404

Emerald Group Publishing Ltd

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What did you do in the Great Paradigm War? Notes from the other side

By Sherry John in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 405-413

Emerald Group Publishing Ltd

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The Marketing Institution by Ralph F. Breyer (1934)

By Shaw Eric in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 3, 2014-08 , pp. 449-454

Emerald Group Publishing Ltd

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Staying afloat: A history of maritime passenger industry marketing

By Branchik Blaine in (2014)

Journal of Historical Research in Marketing , Vol. 6, Iss. 2, 2014-05 , pp. 234-257

Emerald Group Publishing Ltd

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