Author: Trim Peter R.J.
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.20, Iss.5, 2002-08, pp. : 259-268
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Jayakody J.A.S.K. Sanjeewani W.M.A.
The International Journal of Bank Marketing, Vol. 24, Iss. 7, 2006-12 ,pp. :
By Paul Pallab
Journal of Consumer Marketing, Vol. 13, Iss. 4, 1996-04 ,pp. :
By Lymperopoulos Constantine Chaniotakis Ioannis E
The International Journal of Bank Marketing, Vol. 23, Iss. 6, 2005-06 ,pp. :