The Internet revolution: some global marketing implications

Author： Melewar T.C.   Smith Nichola  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.21, Iss.6, 2003-11, pp. : 363-369

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Internet, interaction and implications for marketing

By Arnott David C.   Bridgewater Susan  

Marketing Intelligence & Planning, Vol. 20, Iss. 2, 2002-04 ,pp. : 86-95

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Retailer adoption of the Internet - Implications for retail marketing

By Hart Cathy   Doherty Neil   Ellis-Chadwick Fiona  

European Journal of Marketing, Vol. 34, Iss. 8, 2000-08 ,pp. : 954-974

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conceptualizing the global marketplace: marketing strategy implications

By Hu Michael Y  

Marketing Intelligence & Planning, Vol. 15, Iss. 3, 1997-03 ,pp. : 117-123

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Some Food Marketing and Policy Implications of European Enlargement

By Davis John  

European Journal of Marketing, Vol. 21, Iss. 7, 1993-12 ,pp. : 18-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Nollywood and the home video revolution: implications for marketing videofilm in Africa

By Evuleocha Stevina U.  

International Journal of Emerging Markets, Vol. 3, Iss. 4, 2008-09 ,pp. : 407-417

Emerald Group Publishing Ltd

Access to resources Recommend Favorite