Nollywood and the home video revolution: implications for marketing videofilm in Africa

ISSN： 1746-8809

Source： International Journal of Emerging Markets, Vol.3, Iss.4, 2008-09, pp. : 407-417

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Internet revolution: some global marketing implications

By Melewar T.C. Smith Nichola

Marketing Intelligence & Planning, Vol. 21, Iss. 6, 2003-11 ,pp. : 363-369

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Nigerian movie industry "Nollywood" ‐ a nearly perfect marketing case study

By Madichie Nnamdi O.

Marketing Intelligence & Planning, Vol. 28, Iss. 5, 2010-08 ,pp. : 625-649

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing Communications Revolution - A Leviathan Unveiled?

By Kitchen Philip J

Marketing Intelligence & Planning, Vol. 12, Iss. 2, 1994-02 ,pp. : 19-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internet, interaction and implications for marketing

By Arnott David C. Bridgewater Susan

Marketing Intelligence & Planning, Vol. 20, Iss. 2, 2002-04 ,pp. : 86-95

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing implications of Webcasting and extranets

By Dubas Khalid M Brennan Ian

Marketing Intelligence & Planning, Vol. 20, Iss. 4, 2002-07 ,pp. : 223-228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite